Tanja Hohenester, the founder of Tigogreen, is a modern entrepreneur in an impressive line of tradition. Her distant relative, Amalie Hohenester, the "Doctor farmer of Mariabrunn" was also a successful businesswoman exactly 100 years ago, known for her success in naturopathy.

The impressive parallels between Amalie and Tanja Hohenester are worth sharing. Knowledge of the power of nature can still play an important role today. Both women knew how to skilfully use their skills and knowledge and build a network that paved the way to their success. Tanja Hohenester takes her legacy responsibly and, with Tigogreen, offers a modern platform that utilises the potential of nature and focuses on sustainable and environmentally friendly solutions.

Amalie Hohenester: Pioneer of naturopathy

Amalie Hohenester was a well-known naturopath and businesswoman in the 19th century. In 1862, she founded a spa around the old healing spring in Mariabrunn, which was soon mentioned in the same breath as Baden-Baden and Nice. Amalie's reputation preceded her: her work was celebrated, but also criticised. It was based on a deep understanding of natural healing methods, which were often the only treatment option available at the time. Amalie was not only a well-known healer, but also an astute businesswoman who ran her practice successfully and made her remedies known far beyond the borders of her homeland.

Background and successes

Amalie Hohenester was a well-known naturopath in the 19th century. However, her healing methods were also controversial. Studied doctors criticised her as a bungler because of her healing methods. We will never find out whether this was due to envy of her successes. Her clients were given treatments that can be compared with today's naturopathy: Digestive teas, herbal ointments, baths and long walks.

The fact is that she was a skilful businesswoman and not only made a name for herself beyond the country's borders thanks to her exceptional skills, but even founded a successful taxi company to make it easier for her patients to access her treatments. Innovation and modernisation were therefore also at the forefront of Amalie's business management.

Famous patients: Empress Sisi travelled from Vienna

Among the famous personalities treated by Amalie Hohenester were Empress Elisabeth of Austria, better known as Sisi, and members of the wealthy Rothschild family. These prominent patients helped to cement her reputation far beyond the borders of her home country.

Tanja Hohenester: A modern visionary

Foundation of Tigogreen - the green force

A century later, Tanja Hohenester is continuing this family tradition. With the founding of Tigogreen, she has created a platform that emphasises the potential of nature. Tigogreen offers high-quality nutritional supplements and natural cosmetics based on green tea, which are based on carefully selected ingredients and have taken a big step towards a healthier planet through sustainable packaging. Tanja Hohenester has also created a network of experts and customers, especially women, who can educate, help and support each other. Through skilful and cordial cooperation with doctors, alternative practitioners, nutritionists and simply inquisitive customers, an international platform for the green power of tea has emerged that is more than just an online shop for nutritional supplements.

The power of nature as a recipe for success

Both women have recognised the power of nature as an essential element of their success. While Amalie Hohenester focussed on the direct healing effects of plants and natural remedies, Tanja Hohenester uses the principles of sustainability and the promotion of environmentally friendly technologies to preserve high-quality nutritional supplements from the living green tea plant for people in a practical and accessible way. Tigogreen offers a finely selected range of products tailored to the Power of the ingredients of the green tea plant Camellia sinensis is specialised. All products are based on natural ingredients, are subject to the highest quality standards and are produced in an environmentally friendly way. The green tea extract comes from direct sourcing in China, the country of origin of the tea plant. The personal contact with the tea farm is at the heart of Tigogreen and a sign of trust and shows how important a healthy, human basis is for sustainable success.

Skilful networking as the key to success

Another common aspect of Amalie and Tanja Hohenester's careers is their talent for networking. Amalie built up an extensive network of patients and supporters, which helped her to spread the word about her healing methods and consolidate her reputation. Tanja, on the other hand, as a model entrepreneur honoured by the Federal Ministry for Economic Affairs and Climate Protection, uses modern communication tools and social networks, specialist webinars and congresses to publicise Tigogreen and create a community of like-minded people who are interested in sustainable and environmentally friendly products and lifestyles.

Nachustainability as a central concern

At a time when environmental protection and sustainability are becoming increasingly important, Tanja Hohenester's vision of Tigogreen strikes a chord with the times. She recognises that awareness of our natural resources and their sustainable use is not just a trend, but a necessity for the future. Through Tigogreen, she is actively working to make environmentally friendly alternatives easily accessible and appealing to the general public through attractive design. The idea of refill options still makes Tanja proud today, and she hopes to be a role model for other companies to make their strategies greener and more environmentally friendly.

The connection to naturopathy

Although Amalie and Tanja's businesses differ, the connection to natural history remains. Tanja integrates into her products and business practices the knowledge of the forces of nature that she inherited from her distant relative. This combination of traditional knowledge and modern innovation makes Tigogreen a unique company with the wellbeing of every person at its centre, using both tried and tested and forward-looking methods.

The path to the future

Tanja Hohenester is at the beginning of a new chapter in her family's history. With Tigogreen, she has created the basis for utilising the power of nature in our modern world and at the same time promoting the principles of sustainability. She shows that it is possible to combine economic and personal success with a responsible approach to our environment.

Final thoughts

The story of Tanja and Amalie Hohenester is an impressive example of how the heritage of herbalism and the power of nature can be passed on and utilised across generations. Tanja Hohenester has managed to transfer this tradition to the present day and combine it with modern approaches. With Tigogreen it not only sets an example for sustainability, but also shows that the connection to nature and its utilisation is a timeless recipe for success.

Sources:

• Mirror History 6/2024 
• Dr Annette Kerckhoff: Important women in naturopathy: Their Life - Their Work - Their Writings
• Norbert Göttler: The botcher: Amalie Hohenester, miracle healer and doctor farmer